1st 5asec shop in Colombia

On November 29th 2011, Colombia opened its first 5àsec shop in Bogota. One month after soft opening, Emiliano Rosa Jaimes and Rodrigo Fernandez de Caleya, the Master Franchisees, agreed to share their insights and projects for the future.
Before opening, the team followed a specific training to master 5àsec know-how in textile and cleaning related services. As this is the first 5àsec shop in Colombia, consumers do not know the brand yet. However, they are all coming back as they experience a real quality of services.
Starting from mid-January, economic activity in Bogota is back to regular pace, therefore the communication and marketing actions will be launched to stimulate visits to the shop and build brand image.
Furthermore, additional services will be provided such as home delivery and alteration services.
Thanks to a great collaboration and very motivated and professional managers, 5àsec Colombia will be a great success for sure.